Moving Forward
January 4, 2025
Happy New Year!
2024 year-end blog has been challenging to write as it is hard to recap the year without profound sadness. I lost my youngest brother in November and was not able to say my goodbyes as the cremation was done before I could reach India. I seek to comfort myself with memories of the good times we had, especially during his visit to Chicago last year. Many of my brothers’ good friends have also helped in my healing by sharing their good memories and love for him. For those who have lost loved ones my deepest condolences and the journey to heal comes from many places including some unexpected sources so embrace it.
The year will be remembered for many tough decisions. We pivoted to stores & artisan events to expand access for our customers and invested in new equipment needed to increase production. Equally, we have remained uncompromising on the quality of ingredients we use, even with cost rising. Rest assured that our focus on quality and the accompanying health and wellness benefits remain unchanged.
On a brighter note, we introduced our new “Honey Ginger Dressing - Chili Flakes” and the reviews have been fantastic. Our customers have described the new flavor as “Good Heat”, “Flavorful Heat”, “Glad my mouth is not burning”, “yum yum” etc. You get the point 😊. We have adopted “Good Heat” to describe this flavor as it was by far the most used term by customers. If you have not tried it, you are missing out! It is just as versatile as our original and garlic free flavors that can be used as a salad dressing & dipping sauce or for cooking, marinating, grilling, and roasting. The three flavors have their own distinctive sweet & zesty appeal: Original – Classic, Garlic Free - Ginger Warmth & Chili Flakes – Good Heat. All 3 are wonderful to stock up and use as per your desire of the day.
We also have another wonderful piece of news to share with you. Our nutrition analysis for the Ginger Spread (Original and Mild) is rich in dietary fiber making it excellent for “Gut Health”. It reflects our concept of being deliciously healthy with low carbs, low calories and low sodium, with the added benefit of High Dietary Fiber that comes from all natural ingredients. Presently available online and at artisan events that we participate in. Soon to be offered at stores.
We have come this far because of a lot of hard work and our fiercely loyal customers (including our retail partners). We take your suggestions very seriously and one such input is that we strengthen our social media presence. Not my strength, but I intend to get better and reach out to people/small businesses who have the talent to help me get there. That is a goal for 2025.
Cheers to new beginnings and year full of possibilities to be filled with good health and wellness!
Nalini
